October 23, 2018
These three words are usually tied up in jargon, but I’m going to try and simplify them:
1. Goal: what you want to achieve
So say for my food delivery business I want to increase our revenue.
2. Strategy: how you plan to make the goal happen.
So say my strategy is to gain as much genuine trust as possible from people so they order from us.
3. Tactics: the specific things you’ll do to enact your strategy.
In my case, it could be serving incredible food, writing daily blog posts so people know the owner, refunding any issues that arise, giving people my personal email, constantly innovating with new products and services, launching entirely new brands, putting out videos to educate them on certain aspects of nutrition, incredible customer service, partnering with other influencers who also have trust, etc.
A few of these tactics won’t work, but that doesn’t mean you switch the goal or strategy. You just switch up the tactics.
Tactics are short-term activities to see what works and what doesn’t.
Strategy is a long-term vision of what you want to achieve.
Tactics change often, strategy rarely.
***I got this idea from Seth Godin’s incredible blog, I wanted to do my own rift on it so I could better understand it, it ended up coming out really well so I wanted to share it with you.